NBC4 Southern California and Telemundo 52 Los Angeles Announce Pet Adoption Drive “Clear the Shelters”
NBC4 Southern California / KNBC and Telemundo 52 Los Angeles / KVEA announced today the return of its pet adoption drive, Clear the Shelters (Desocupar los Albergues). Part of a nationwide campaign, Clear the Shelters involves more than 60 animal shelters and rescue organizations throughout Southern California, offering a reduced adoption fee of $20 on Saturday, August 19.
Clear the Shelters raises awareness about the benefits of pet adoption and aims to reduce the animal overpopulation at local shelters. During the month-long campaign, the stations will cover news stories to spotlight the issue, including the importance of spaying/neutering, the benefits of micro-chipping, and helping families find the right pet for their homes.
The campaign culminates on August 19 when the stations broadcast live on NBC4's Today in LA at 7 a.m. and Telemundo 52 at shelters throughout the Southland, and continue the coverage all day. News anchors and reporters will be present at several shelters to celebrate with families and their new pets. The evening newscasts will recap the day with success stories and highlights. Additionally, VCA Animal Hospitals health teams will be at the shelters to offer a limited health guarantee and a certificate for a free first exam to all new pet owners to ensure a healthy start.
To further ease shelter overcrowding, the public can adopt animals for $20 in advance on Saturday, August 12 from 10 a.m. to 2 p.m. at The Grove, 189 The Grove Dr. in Los Angeles, and on Sunday, August 13 from 10 a.m. to 2 p.m. at Citadel Outlets, 100 Citadel Dr. in Los Angeles.
"Last year's success resulted in more than 8,200 animals finding forever homes locally and we’re thrilled to continue the effort to help many more homeless animals," said NBC4 President and General Manager Steve Carlston. "NBC4 is proud to help make such an impact for this important cause."
“We look forward to launching the effort for the third year and seeing thousands of people in Southern California come together for a single day of action,” said Celia Chavez, President and General Manager of Telemundo 52 Los Angeles. “I encourage everyone to join us and help 'Clear the Shelters’ and give thousands of homeless animals the chance of a new life.”
The stations’ new social media campaign will engage the broader community throughout the campaign period by inviting them to post photos of their pets on all social media platforms and share why they love them using #LoveMyPet / #AmoAMiMascota and #ClearTheShelters / #DesocuparLosAlbergues.
For updates, stories and a map of participating shelters, visit nbcla.com/cleartheshelters and telemundo52.com/desocuparlosalbergues and follow @NBCLA and @Telemundo 52 on social media.
Clear the Shelters is an initiative led by NBCUniversal Owned Television Stations, a division of NBCUniversal. From dogs and cats to rabbits, reptiles and many others, Clear the Shelters has inspired many to take action and open their homes to pets in need. Since 2015, Clear the Shelters has resulted in thousands of animals locally and more than 70,000 pet adoptions nationwide.
About NBC4 Southern California
NBC4 Southern California is the West Coast flagship station of the NBCUniversal Owned Television Stations, serving the vast region since 1949. NBC4 produces 43 hours each week of local news and weather, and the station features the largest award-winning investigative unit in Southern California. NBC4’s news operation has received nearly every industry award bestowed on local news, including numerous Los Angeles Emmy and Golden Mike Awards, two national and two regional Edward R. Murrow Awards, and a Peabody Award. NBC4 news is delivered across the main broadcast on channel 4, at www.nbcla.com, and through multiple interactive social media platforms 24/7. The NBC Owned Television Stations, a division of NBCUniversal, also operates COZI TV (www.cozitv.com), a national network that brings viewers some of America’s most beloved and iconic television shows and movies.
About Telemundo 52 Los Angeles
Telemundo 52 / KVEA is Telemundo’s West Coast flagship television station, serving the Spanish-speaking community in the Los Angeles market. Owned by NBCUniversal, Telemundo 52 has been delivering local news, information and entertainment to viewers throughout Southern California for nearly 30 years, reaching approximately 10 million viewers in five counties. Viewers turn to Telemundo 52 for breaking news, weather and sports headlines across a variety of platforms, including online at Telemundo52.com and via mobile and social media channels. Today, Telemundo 52 produces more than 25 hours of local news and programming each week and demonstrates its commitment to the community by cultivating local partnerships and capturing the diversity of Southern California.
Making Orange County a safe, healthy, and fulfilling place to live, work, and play, today and for generations to come, by providing outstanding, cost-effective regional public services.
You Are Now Leaving the County of Orange Official Portal